Mystery shopping programs provide you with a third-party perspective on your brand’s customer experience that cannot be achieved with other market research methods. Imagine being able to see your retail stores through the eyes of a brand new customer—who just happens to be an expert in evaluating retail operations.

Why hire a mystery shopping company?

Unlike everyday customers or company representatives, mystery shoppers are trained to evaluate customer experience factors - even those details that customers aren't aware they're reacting to. Did your staff...

  • Greet the customer, and if so how quickly?
  • Display expertise when asked about products and services?
  • Use company sales techniques during their interactions with customers?
  • Make the customer aware of any relevant store offers or specials?
  • Staff follow corporate policy while engaging with customers?


Think your company could benefit from a Mystery Shopping program? Complete the below form for a FREE no obligation Mystery Shopping consultation from an ICC/Decision Services representitive.